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Social media marketing is the rocket fuel that can take your business to the next level. But how do you actually create a social media marketing plan? In this video I discuss the 9 steps that any entrepreneur or creative professional can take to start marketing their business intelligently and efficiently to leverage the power of social media and content marketing.

This video is targeted to my audience of entrepreneurs and creative professionals but is also useful and actionable for anyone interested in brand strategy, business planning, design, marketing and communications.
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Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands.
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RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE:
“Imagine: How Creativity Works”, Jonah Lehrer
“Free Agent Nation” by Daniel Pink
“Orbiting the Giant Hairball” by Gordon MacKenzie
“Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll
The 22 Immutable Laws of Branding, Al Ries + Laura Ries
“Change By Design”, by Tim Brown
“The Brand Gap” by Marty Neumeier
“Good Design Is A Tough Job” by Kirsten Dietz, Jochen Rädeker
“The Art of Innovation” by Tom Kelley
“The Edge: 50 Tips from Brands That Lead” by Allen Adamson
“Art + Design” by Rex Ray
“Crush It” by Gary Vayerchuk
“Expert Secrets” by Russel Brunson
“Shift Ahead” by Allen Adamson + Joel Steckel –
“See You at the Top” by Zig Ziglar
“Flow: The Psychology of Optimal Experience” by Mihaly Csikszentmihalyi
“Steal Like an Artist: 10 Things Nobody Told You About Being Creative” by Austin Kleon

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15 Comments on How To Build a Social Media Marketing Plan – for Entrepreneurs, Startups and Creative Pros

  1. YouTube vs IGTV….. who wins? They both do as long as they continue to compete for dominance across the multivariate niches.

  2. Great video! You put together a lot of great information in a short and organized package that makes it easy to understand. Much appreciated!

  3. Great great great video and tips Philip! So far, every single video I've seen of you have left me extremely thoughtful and led me to actually take a pen and paper, take notes and to start DOING! Whatever you're doing: it works! So keep it coming sir! Thank you for all the great content.

  4. and, would using ones love of classic loved movies and references to them is a wise or foolish style of product branding ?

  5. hello again sir, another informative video,…. I was wondering if its better to determine on your own the price of your artwork you sale or is it better to just let the market determine for you ( a picture of vector made artwork on photo gloss sat in a 8×10 frame) ?

  6. Thank you for posting this video as well as all your other wonderful videos. I'm trying to get my art career off the ground, and while I have been seeing engagements and responses, I'm still working on it. Thanks for helping me get a little closer to figuring out my next step and taking it!

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