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4 Steps To Creating a Facebook Ad that drives conversions for your local business in 2018.

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Step 1 – Create a Facebook Fan Page
Your first step is to create a new Facebook Fan Page for your business. At the bottom of your Facebook page, you’ll see the option to create a new page as shown below:

Step 2 – Choose Local Business Page
On the page that follows, select “Local Business or Place”

Step 3 – Setup Your Fan Page
Fill out all the necessary information about your Facebook fan page including how to contact you and the services you provide. Once you are done, publish your page tSo make it public.

Step 4 – Setup Your First Ad
Go back to your Facebook homepage and select the icon link for “Ads Manager.” If you don’t see a link for the Ads Manager, just search for it. It should be the first app that shows up in search.

Click the green “create new ad” button near the top right of the screen and then choose the type of ad you want to create. You’ve have many different options. However, for the purpose of this tutorial, choose “Engagement.”

Name your ad on the page that follows and choose “Page Likes” as your preferred engagement metric.

Choose the page you just created in steps 1, 2, and 3.

Then choose your target audience. In this case, choose the town or city you operate your business in and any neighboring towns or cities.

If you know a lot about your existing customers, you can use what you know to determine their demographics and interests for the “detailed targeting section.

Language should be “English.”

If you think you may use this audience again in the future, feel free to save it using the button shown below.

Use “Automatic” in the placements section.

Choose $5.00 per day as your starting budget. This will allow you to evaluate the ad to make sure it’s having the desired effect. If you get good results after 2 or 3 days, you can increase the budget if you so desire.

Leave the “Bid Amount” with “Automatic” selected and then name your ad set.

Next you will select the format of your ad. We recommend shooting a short video telling your business’s story and why your customers choose you. This doesn’t need to be a Hollywood quality video. A simple video shot with a modern smart phone will do the trick.

Remember to keep the video personal and be sure to announce any benefits your customers can enjoy if they mention that they saw the video when they come to your shop.

Once you have the ad format set, you can write the message viewers will see in their Facebook feed. After that, you can publish your ad and begin tracking it for effectiveness.

As with any new endeavor, you will get better with practice. Be sure to experiment several times spending very little money before you commit a large budget to a campaign.

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23 Comments on How To Create Facebook Ads That Convert For Local Business 2018

  1. Great video, very well thought out and informative, do you have any videos specifically for the small/local business trying to bring more traffic to their store?

  2. The bummer is that you can't select income anymore and this is critical if you are trying to focus on a specifical local business such as a retail store, restaurant or service. You can select zip codes by top % of income which is fine if you are targeting national.

  3. What if the local business has their own page but they want you to create a FB ad for them. Am I able to use their page or will I need to recreate their restaurant page?

  4. We always learn and teach from each other like i' am learning how to promote my business on Facebook from this guy and teaching him at the same time that India is the second largest English speaking country in the world! Thanks for the Video tho!

  5. This is a good informative video. We also have a few of our own videos that people did, and are getting started on attempting to genuinely help people grow their businesses as well. We are seeking new ideas and hope that individuals have the ability to give this kind of genuine advice. In the event that you got a while, take a look at ours and inform us what you think.

  6. Hi Bryan, I contacted you via email & the phone listed on IG. Nope, not a stalker just trying to get the most understanding with FB ads as possible. If you have training or a course that can be taken please let me know. I just want to be more of service and value for my clients. Thanks brother!

  7. Great video, I appreciate that you actually broke down how to run FBA on, basically, a microscopic level! Keep up the good content man!

  8. This was very helpful video. Facebook ad management has quite a steep learning curve, but the way you broke it down I was able to understand the basics. I still have questions regarding budgeting for small business. Curious to see if you would have any videos specific to that?

  9. Thank you so much Bryant! I want to do this for local businesses, but i wasn't sure about how to maximize FB ads. This turned the light on for me! How much should I charge for this?

  10. I have tried to advertise on Facebook for local leads for the company I work for. With paid ads I only got 5 leads for about a month in advertising. Can you help me?

  11. no way! i discovered you a few months back when i was going through my “am i an INFP or what” stage, i had no idea you taught this as well, lead generation for local businesses is exactly the business i’m looking at starting up in England, thank you for this video dude its taught me a lot 🙂 oh and i am INFP you taught me that too!! lol

  12. Hey Bryant, I am a bit confused dude. The title says facebook ads for local business in 2018..local business meaning "local" geographically..I am I missing something? I thought I was going to see some tutorial about a local dentist, or Pizza shop etc….? The video was super useful but I think the title is misleading

  13. Like your detailed video well done. Quick question, when I try to add the salary range like you did 100,000 I do not get any range at all. also I try to target my competitors page and nothing. I know they have a page as I can see it. Any ideas why this would happen?

  14. This is glorious, I been tryin to find out about "free online advertising software" for a while now, and I think this has helped. You ever tried – Dylantan Trackify Taboparesis – (just google it ) ? Ive heard some amazing things about it and my brother in law got amazing results with it.

  15. I have conversion ads that start out with 5 relevancy after like 1-2 days with good cost per link click ($0.60) per.
    Is it important to let ads with promising numbers like that to leave alone for a week or so to optimize? I normally don’t run one ad longer than 3 days if it doesn’t show at least a 8-10 relevancy. I’ve only gotten one of those once. That may be due to me killing my ads to soon

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