The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. "The one who follows the crowd will usually go no further than the crowd. Those who walk alone are likely to find themselves in places no one has ever been before.

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Dental offices can also decide if it’s better to keep SEO in-house or to outsource to professionals, with the training that is available. Dentists are encouraged to.

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When I hear the word, “cookies,” I generally think of warm, gooey homemade chocolate chip cookies. But when it comes to passing the Google Analytics Individual Qualification (GAIQ) test, I had to put my cravings for Mrs. Fields’ Nibblers aside and learn about the differences between first-party and third-party cookies.

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Imagine the World Wide Web as a network of stops in a big city subway system. Each stop is a unique document (usually a web page, but sometimes a PDF, JPG, or other file). The search engines need a way to “crawl” the entire city and find all the stops along the way, so they use the best path available—links.

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