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Structured data. the first page have these review stars displaying. This presents a good opportunity for the company to first implement AggregateRating schema on their landing page. At the end of the day, schema is going to help take.

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Structured data is a way for search engines to make sense of content in your HTML. Search engines created a structured data standard called

Dec 14, 2017  · You can enhance the appearance and coverage of your official website and presence in Search results by first establishing it with Google. By adding structured data markup to your site, you can enable more of your site’s functional and visual elements to appear directly in results and in Knowledge.

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Although schema and other structured markup formats have been around for several years, relatively few people actually know what schema is or what it’s for. Today, we’re going to answer your questions about schema and why you should make it an integral part of your SEO strategy.

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